Precisely. When most of them look like escaped mental patients, that's not a bar, the bar jumped out of the window long ago.
Admittedly, he looks far better off that Rolfe, since he seemingly does everything on his own, doesn't have a bunch of fatso parasites helping to ruin his business, and has transitioned to a proper child entertainment (he has a lego channel or something like that, puppet show perhaps?).
James is just a useless sperg at this point, doing just what Bitch Bald does, except he's still very much liked, has a massive core fanbase (in comparison to other nobodies) and will be able to make money for at least 10 more years, if not until he finally retires. Maybe then he will finally get his big Hollywood breakthrough.